Fifa’s inaugural global women’s club competition, the Champions Cup, faces an uncertain broadcast future as TV rights remain unsold. This development is a setback for the organization’s push to elevate women’s football.
European representatives Arsenal, along with Corinthians and Gotham FC, are confirmed participants. The tournament’s compact format of just four matches has seemingly limited its appeal to broadcasters.
Major broadcasters like Sky Sports and BBC Sport have reportedly shown minimal interest, despite the competition being held in London. Fifa’s approach to selling rights and the congested football calendar have also contributed to the situation.