Avolta has unveiled a digitally-driven retail campaign across Moroccan airports for AFCON 2025, featuring interactive games like digital foosball and virtual reality simulators to engage traveling football fans.
Leading travel retailer Avolta has launched an extensive marketing campaign across its Moroccan and regional African store network to celebrate the 2025 Africa Cup of Nations (AFCON).
The initiative focuses on six key Moroccan airports, including Casablanca, Marrakech, and Rabat, aiming to transform transit areas into vibrant hubs of fan engagement.
By leveraging high-impact digital experiences, the company intends to capitalize on the massive influx of football supporters traveling to the host nation for the continental tournament.
The campaign features a suite of interactive digital entertainment designed to increase dwell time and customer interaction.
Notable activations include a “Digital Foosball” game and a mixed-reality ball simulator that utilizes virtual reality goggles to immerse passengers in football gameplay.
“This fusion of play and storytelling deepens engagement, increases dwell time, and encourages exploration of the store,” the company stated, highlighting its strategy to blend retail theatre with cutting-edge technology.
In addition to physical installations, Avolta is utilizing its “Club Avolta” loyalty app to offer exclusive rewards, augmented reality experiences, and tailored communications during match periods.
The retailer is also introducing an exclusive AFCON product range and high-visibility “totems” throughout its stores to drive commercial performance.
This nationwide effort aligns with the “Welcome Football, Welcome Fans” theme adopted by Moroccan airport authorities to ensure a festive atmosphere from the moment visitors land.