Gianni Infantino defended the 2026 World Cup’s record ticket prices by asserting that the revenue is vital for sustaining and developing football in 150 countries worldwide.
FIFA President Gianni Infantino defended the record-breaking ticket prices for the 2026 World Cup on Monday, claiming the revenue is essential for the sport’s survival.
Speaking at the World Sports Summit in Dubai, Infantino addressed the backlash following the release of the most expensive tickets in tournament history.
He argued that these funds are vital for smaller nations, stating, “Without FIFA, there would be no football in 150 countries in the world.”
The comments come after fan groups labeled the pricing “extortionate” and a “betrayal” of the tournament’s traditions.
In response to the outcry, FIFA introduced a limited “supporter entry tier” featuring $60 tickets, though Category 1-3 seats remain significantly higher.
Infantino maintained that the financial strategy is necessary for global equity, noting, “What’s crucial is that the revenues that are generated from this are going back to the game all over the world.”
FIFA officials expect to reinvest over 90% of the 2023-2026 cycle’s budgeted investments into its 211 member associations.
A spokesperson emphasized that half of these associations could not operate without this financial support.
Despite the steep costs—with some final tickets reaching $8,680—demand remains unprecedented. Infantino highlighted the scale of interest, saying, “In the almost 100 years of the World Cup, FIFA has sold 44 million tickets in total. So, in two weeks, we could have filled 300 years of World Cups.”
The current “random selection draw” phase for tickets is set to conclude on January 13, 2025.
Applicants have already submitted over 150 million requests, reflecting a massive global appetite despite the economic barriers.
As the tournament approaches, the tension between commercial revenue and fan accessibility continues to define the lead-up to the North American event.
Infantino concluded by emphasizing the power of the brand, calling the volume of ticket requests “absolutely crazy.”