West Ham have turned their attention to signing Adama Traore from Fulham after Chelsea rejected their loan bid for Raheem Sterling, who reportedly prefers a permanent move to Craven Cottage.
West Ham United’s pursuit of Raheem Sterling has hit a roadblock after Chelsea rejected a loan approach for the high-earning winger.
Despite interest from Hammers manager Nuno Espírito Santo, the 31-year-old reportedly prefers a permanent move to Fulham.
Concerns remain regarding Sterling’s match sharpness, as the forward—currently on a £325,000-per-week contract—has yet to register a single minute of competitive football during the current campaign.
Following the snub, West Ham have swiftly shifted their focus toward Fulham’s Adama Traore.
Nuno is a long-term admirer of the Spaniard and is keen to bolster his attacking options during the January window.
While personal terms with the winger have already been settled, the deal hinges on Fulham’s ability to secure adequate replacements or wait for players to return from the Africa Cup of Nations before sanctioning the transfer.
The move for Traore appears to be in the final stages, with both clubs reportedly reaching an agreement in principle.
This strategic pivot comes as Nuno utilizes his connections to navigate a busy winter window, including a “Done Deal” regarding a sell-on clause to manage finances.
For West Ham, securing Traore represents a pragmatic alternative to the Sterling deal as they look to climb the Premier League table.