Richard Keys claims PIF seeks £1 Billion sale of Newcastle United

Newcastle United officials have dismissed “bombshell” claims from presenter Richard Keys that the Public Investment Fund (PIF) is looking to sell the club for £1 billion, following a painful derby defeat to Sunderland.

​Newcastle United insiders are adamantly denying reports that the Saudi-backed Public Investment Fund is preparing to exit the club.

The denial follows claims by broadcaster Richard Keys, who suggested the “Saudi project is over” and that a £1 billion price tag has been set.

Despite the speculation, club leadership maintains that the majority owners remain fully aligned with the long-term strategic vision for Tyneside.

​CEO David Hopkinson recently doubled down on the club’s ambitious 2030 goals, dismissing rumors of a cooling interest from the Middle East.

While some supporters have expressed concern over delayed updates regarding stadium and training ground developments, Hopkinson insists the project’s trajectory remains unchanged.

Speaking to talkSPORT, he emphasized the owners’ commitment, stating, “The No.1 thing I talk to the ownership about is ambition.”