Newcastle United and Guinness have announced a new global partnership, bringing together two iconic brands. The deal will see Guinness served throughout St. James’ Park, enhancing the matchday experience for fans. Guinness previously supported the club’s fan event in South Korea. The partnership aims to create unforgettable experiences for supporters globally.
Newcastle United has announced a significant new global partnership with Guinness, uniting two iconic brands with passionate followings worldwide. This collaboration promises to enhance the matchday experience for Magpies fans and extend the reach of both Newcastle United and Guinness to a global audience.
The multi-year deal will see the world-renowned Irish stout, including the non-alcoholic Guinness 0.0, served throughout St. James’ Park. From the bustling concourses to the exclusive hospitality lounges, fans can now enjoy a fresh pint of Guinness as part of their matchday ritual. This partnership aims to create a more vibrant and enjoyable atmosphere for supporters, adding another layer to the already electric energy of St. James’ Park.
Guinness had previously demonstrated its support for the Toon Army during the club’s pre-season tour in South Korea. The brand sponsored an exclusive fan event that brought together over 250 Newcastle supporters with players and club legends. The afternoon was filled with entertainment, giveaways, and, of course, plenty of Guinness. This event highlighted the strong bond between the club and its fans, regardless of their location.
Peter Silverstone, Newcastle United’s Chief Commercial Officer, expressed his enthusiasm for the partnership, stating, "Newcastle United and Guinness are two iconic global brands that were destined to unite. They will help us deliver unforgettable experiences for supporters in Newcastle and across the globe." Silverstone emphasized the shared values and global appeal of both brands, suggesting that this partnership will create exciting opportunities for fans and partners alike.
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, echoed Silverstone's sentiments, adding, "Newcastle United is a famous one-city club with a passionate fanbase that transcends geographies to reach into all corners of the world. We are incredibly excited to further scale and deepen our association in football and kick-off new rituals with the Geordie faithful worldwide." Dasgupta highlighted the global reach of Newcastle United’s fanbase and the potential for Guinness to connect with supporters around the world.
The partnership between Newcastle United and Guinness represents a strategic move for both organizations. For Newcastle United, aligning with a globally recognized brand like Guinness enhances its commercial appeal and provides new opportunities to engage with fans. For Guinness, partnering with a Premier League club with a passionate fanbase offers a powerful platform to promote its brand and connect with a diverse audience.
While the partnership with Guinness brings new excitement to St. James' Park, it also raises a question about the future of Newcastle Brown Ale, a local favorite. The iconic Geordie beer has long been associated with the club and the city, and its fans may feel a sense of nostalgia or even concern about its place in the matchday experience. However, the club has assured fans that Newcastle Brown Ale will continue to be available at the stadium, ensuring that the local tradition remains a part of the matchday experience.
The collaboration between Newcastle United and Guinness is expected to extend beyond the stadium, with plans for joint marketing campaigns and community initiatives. Both organizations are committed to giving back to the local community and supporting initiatives that promote social responsibility. This partnership aims to be more than just a commercial agreement; it's a commitment to shared values and a desire to make a positive impact.
The partnership between Newcastle United and Guinness is a testament to the growing global appeal of the Premier League and the power of sports marketing. As the league continues to attract viewers and fans from around the world, clubs are increasingly seeking partnerships with global brands to expand their reach and generate new revenue streams. This collaboration is a win-win situation for both Newcastle United and Guinness, offering exciting opportunities for growth and engagement.
In conclusion, the new global partnership between Newcastle United and Guinness marks an exciting chapter for both organizations. By uniting two iconic brands with passionate followings, this collaboration promises to enhance the matchday experience for fans, extend the reach of both brands to a global audience, and create new opportunities for growth and engagement. From the Gallowgate End to Guinness fans worldwide, this partnership is sure to blend football and stout into something special.