Alan Rothenberg, a key figure in U.S. soccer since the 90s, discussed the sport’s expansion and the 2026 World Cup. He believes fan dedication drives the market, even with dynamic pricing. Rothenberg noted the growing political involvement in FIFA events, contrasting it with the less politicized 1994 World Cup.
He highlighted the strong emotional connection of soccer fans and expressed confidence that logistical challenges for the 2026 World Cup will be managed. Rothenberg sees potential for exponential growth in soccer fandom, leading to increased revenue and competitiveness for MLS.