FC Barcelona has surpassed all European competitors in shirt and merchandise revenue, generating €277 million as the club’s global brand continues to thrive.
FC Barcelona has reclaimed its position as a commercial titan, leading European football in merchandise and shirt sales.
A new UEFA financial report reveals the club generated a record €277 million in this category, comfortably outpacing rival Real Madrid.
This significant turnover highlights the Catalan side’s enduring global brand strength and successful recovery despite recent financial challenges and ongoing stadium renovation work.
The report, titled “Annual Report on the European Club Finance and Investment Landscape,” underscores the impact of home-grown talents like Lamine Yamal.
These players have become powerful commercial assets, driving fan spending and partnership value.
With total income reaching €989 million, Barcelona remains second in Europe overall, trailing only Real Madrid, while maintaining wage sustainability within the strict ratios mandated by both UEFA and La Liga.
Stadium income currently remains restricted due to the partial capacity of the Spotify Camp Nou during its extensive redevelopment. However, the club still sits joint fifth in matchday takings.
Once the venue reaches its full capacity of 104,600, officials anticipate a massive surge in revenue, further strengthening their financial standing and potentially closing the current earnings gap with their most prominent European rivals.