The Belgian Gaming Commission has launched an inquiry into Eden Hazard’s new partnership with gambling giant Stake due to the operator’s lack of a license in Belgium.
The Belgian Gaming Commission is investigating former Chelsea star Eden Hazard following his appointment as a brand ambassador for Stake.
While Stake operates globally, it lacks a license in Belgium, raising legal concerns regarding Hazard’s promotional reach.
Chief Marketing Officer Akhil Sarin stated: “Eden Hazard is a player who embodies creativity, flair and big-stage performance – qualities that resonate strongly with our global community.”
The probe focuses on whether Hazard’s marketing efforts will illegally target his home country ahead of the 2026 World Cup.
Stake is frequently scrutinized for its cryptocurrency-based operations and lack of transparency.
Expressing his enthusiasm for the role, Hazard said: “I’m really excited to be joining Stake at such an important time in the football calendar. The World Cup remains the pinnacle of our sport.”