LEGO has officially partnered with football icons Lionel Messi, Cristiano Ronaldo, Kylian Mbappé, and Vinícius Jr. to launch a new “Editions” collection ahead of the 2026 World Cup.
LEGO has transformed football’s biggest icons into minifigures for a new global campaign spearheading the “Editions” collection.
Lionel Messi and Cristiano Ronaldo co-star alongside Real Madrid’s Kylian Mbappé and Vinícius Jr. in a viral advert celebrating “creative soccer culture.”
Each legend features a personalized set with unique brick bases, national colors, and “hidden easter eggs for fans to discover” regarding their storied careers.
The collection shifts LEGO’s sports focus from silverware to individual stars through technical, display-ready builds.
Fans can recreate “Messi magic” on an M-shaped base or explore Ronaldo’s journey via a sculptural R-shaped model.
As the 2026 World Cup approaches, these sets allow supporters to interact with their idols.
The campaign mirrors the iconic Louis Vuitton chess advert, further cementing the quartet’s legendary status.