Liverpool FC has partnered with New Era to launch an exclusive headwear collection, marking New Era’s official entry into the football world. The collection features various signature styles, displaying Liverpool’s iconic colors and incorporating details such as the club’s crest and excerpts from ‘You’ll Never Walk Alone.’ This collaboration enhances the fan experience, offering supporters a unique way to express their loyalty and passion for the Reds.
Liverpool Football Club has just revealed a new partnership that’s sure to excite fans both on and off the pitch. The Reds have teamed up with New Era, the renowned headwear brand, to launch an exclusive collection of caps and hats. This collaboration marks New Era's official entry into the football world, bringing its iconic designs and quality craftsmanship to Anfield.
Founded in 1920 in Buffalo, New York, New Era has built a legacy in the sports apparel industry, particularly known for its headwear for Major League Baseball and the NBA. The brand’s emphasis on cultural relevance, premium quality, and recognizable designs has made it a global favorite. Now, Liverpool supporters can showcase their loyalty with a stylish range of New Era headwear, blending the club’s rich heritage with contemporary fashion.
To celebrate this exciting partnership, Liverpool and New Era have unveiled a curated collection featuring various signature styles. Fans can choose from the classic 9FORTY curved visor, the retro-cool 9FIFTY snapback, the casual bucket hat, the relaxed unstructured 9TWENTY, the stylish 19TWENTY golfer, the ever-popular trucker hat, and the cozy beanie. Each piece in the collection reflects the unique spirit of Liverpool Football Club.
The collection proudly displays Liverpool’s iconic colors, with dual branding that seamlessly integrates the New Era and Liverpool FC logos. Adding to the collection's distinctive charm are the carefully incorporated details, such as the club's crest, the year of its founding, and even excerpts from the timeless anthem, 'You’ll Never Walk Alone,' subtly stitched into select designs. These elements pay homage to Liverpool's rich history and enduring legacy.
Lee Dwerryhouse, Senior Vice-President of Merchandising at LFC, expressed his enthusiasm for the collaboration, stating, “We’re excited to work with New Era, an iconic brand with a rich history in headwear. Their expertise and reputation in this space make them a great addition to our retail offering, especially in such an important product category for our fans.”
The Liverpool x New Era collection is now available exclusively through the club’s official online store, offering fans worldwide the opportunity to own a piece of this unique collaboration. Each item in the collection not only represents the club’s identity but also the quality and style that New Era is known for.
In addition to the new headwear line, Liverpool recently made headlines with the record signing of Alexander Isak from Newcastle United. This significant addition to the team underscores the club’s ambition to compete at the highest level. While Isak’s arrival strengthens the squad on the field, the partnership with New Era enhances the fan experience off the field. The new headwear collection offers a tangible way for supporters to connect with the club, showcasing their pride and passion wherever they go.
The collaboration between Liverpool and New Era is more than just a merchandise deal; it’s a fusion of sports and style. Liverpool fans are known for their unwavering support and fashion-forward sensibilities. By partnering with New Era, the club is catering to both these aspects, providing supporters with high-quality, stylish headwear that represents their love for the Reds.
The headwear collection is expected to be a hit among Liverpool fans of all ages. Whether they are attending matches at Anfield, watching from home, or simply want to represent their club in everyday life, these caps and hats offer the perfect blend of comfort, style, and team spirit.
As Liverpool continues to build on its legacy both on and off the field, the partnership with New Era marks a new chapter in the club’s retail strategy. The collaboration is set to elevate the fan experience, offering supporters a unique way to express their loyalty and passion for the Reds. With the new headwear collection now available, Liverpool fans can step out in style, proudly displaying their love for the club with every wear.
You can view New Era Europe's promotional Instagram Reel for the collaboration below: