Mitre has reintroduced the iconic Ultimax football, celebrating its 30th anniversary. The ball, famous for being the first to exceed 100mph, has been updated with modern technology like Hyperflow grooves and Hyperfoam cushioning while retaining its classic design. The launch is accompanied by ‘The Next In Line’ campaign, featuring the children of footballing legends, highlighting the legacy and future of the game. This release is a nostalgic nod to the 90s Premier League era and a celebration of footballing history.
The world of football is set to take a nostalgic trip down memory lane as Mitre, the iconic sports equipment manufacturer, has announced the return of its legendary Ultimax ball. This isn't just a re-release; it's a celebration of 30 years since the Ultimax first graced pitches across England, becoming a defining symbol of the 1990s Premier League era.
First launched in 1995, the Ultimax quickly distinguished itself as more than just a football. It was the first ball to officially break the 100mph speed barrier, a testament to its innovative design and construction. For a generation of football fans, the sight of the Ultimax soaring through the air became synonymous with the excitement and dynamism of the Premier League’s golden age.
Now, Mitre is paying homage to this iconic piece of footballing history with a reimagined version – the Ultimax Pro 30th Anniversary Ball. This isn’t simply a retro throwback; it’s a fusion of classic design with cutting-edge technology, designed to meet the demands of the modern game while retaining the spirit of its predecessor.
The new Ultimax Pro maintains the beloved 6-panel construction and the instantly recognizable white, blue, and red colorway, complete with the iconic crown logo. However, beneath the surface lies a wealth of modern enhancements. Mitre has incorporated Hyperflow grooves to reduce drag, allowing for faster and more accurate passes and shots. A sleek pearl finish adds a touch of sophistication, nodding to the traditional 30th-anniversary gift of pearl. The internal improvements are equally significant, with enhanced Hyperfoam cushioning promising cleaner strikes and even greater power transfer.
But the celebration doesn’t stop at the ball itself. Mitre has launched “The Next In Line” campaign, a powerful initiative spotlighting the next generation of football talent who are carrying on family legacies. The campaign features Raphaella Wright-Phillips, the granddaughter of Arsenal legend Ian Wright; Ruben Butt, son of Manchester United stalwart Nicky Butt; and Jacob Fowler, whose father is Liverpool icon Robbie Fowler.
These rising stars, showcased in vintage 95/96 kits, embody the connection between the past and the future – a theme that perfectly mirrors the spirit of the new Ultimax Pro. The campaign serves as a reminder that while the game evolves, the passion and dedication passed down through generations remain constant.
The Ultimax ball wasn’t just a piece of equipment; it was a cultural icon. It witnessed some of the most memorable moments in Premier League history, from stunning goals to dramatic saves. Its return is a chance for fans to relive those memories and for a new generation to experience the magic of this legendary ball.
Mitre’s decision to bring back the Ultimax is a testament to the enduring power of nostalgia and the importance of celebrating footballing heritage. It’s a reminder that even as the game moves forward, it’s crucial to remember and honor the moments and equipment that have shaped its history. The Ultimax Pro 30th Anniversary Ball isn’t just a football; it’s a piece of footballing history, reborn for a new era.
The launch of the Ultimax Pro 30th Anniversary Ball is expected to generate significant excitement among football fans and collectors alike. It’s a unique opportunity to own a piece of footballing history and to celebrate the legacy of a ball that truly defined an era. Whether you're a seasoned veteran of the 90s Premier League or a new fan discovering the beautiful game, the Ultimax Pro is a symbol of passion, innovation, and the enduring spirit of football.