Netflix poised to make major bid for UEFA Champions League broadcasting rights

Netflix poised to make major bid for UEFA Champions League broadcasting rights

Netflix is reportedly in talks to acquire rights for one UEFA Champions League match per round from 2027, signaling a major step into live sports.

Netflix may be preparing its boldest move into live sports yet, with reports indicating plans to bid for UEFA Champions League broadcasting rights beginning in 2027. The proposed deal would allow Netflix to stream one match per round, marking a new phase for both the company and UEFA’s media strategy.

UEFA intends to shift away from national TV deals in favor of global streaming platforms that can increase visibility and revenue. The organization currently earns about €4.4 billion annually from media rights but aims to raise that figure beyond €5 billion.Netflix, which recently streamed the Mike Tyson vs. Jake Paul fight and an NFL Christmas Day game, has been gradually moving into live sports. “The line between traditional TV and streaming keeps fading,” one insider noted.

With rivals like Amazon, Apple, and Disney already active in sports broadcasting, Netflix’s entry could redefine how global football reaches its audience.

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