In a monumental move for women's sports, West Ham United Women are shattering taboos and making history. They've become the first English football team to partner with a period-proof underwear brand, Modibodi, adorning their official kit.
The Modibodi logo will feature prominently on the back of the Hammers' shorts throughout the 2025/26 season, marking a groundbreaking collaboration in the Women’s Super League. This partnership signifies a powerful stride towards normalizing menstruation within sports and empowering female athletes.
West Ham has been at the forefront of progressive change, notably switching from traditional white shorts to more period-friendly colors. This new alliance with Modibodi reinforces their commitment to inclusivity and fostering body confidence among young athletes.
Modibodi aims to support the countless girls who avoid sports during their periods, providing them with the confidence to remain active. As part of this exciting collaboration, a limited-edition co-branded collection will launch this season, seamlessly blending West Ham’s iconic claret and blue with Modibodi’s innovative leak-proof technology, designed with valuable player feedback.
Rebecca Rowley, West Ham’s Head of Partnerships, expressed her enthusiasm, stating that the team was inspired by Modibodi's dedication to creating positive change and removing barriers for women and girls in sports.
Kerry Cusack, Executive Director at Modibodi, emphasized the partnership's core message: “Your body is not a barrier.” Together, West Ham and Modibodi are paving the way for a future where every girl can play with unwavering confidence and pride, every day of the month.
This partnership transcends mere symbolism; it represents tangible progress. By integrating period-proof technology directly onto the kit, West Ham and Modibodi are actively dismantling the obstacles that have historically limited participation for women and girls in sports.
