FIFA has officially partnered with YouTube to establish it as a “Preferred Platform” for the 2026 World Cup, offering creators and media partners unprecedented access to live match starts and historical digital archives.
FIFA has announced a landmark partnership designating YouTube as a “Preferred Platform” for the 2026 World Cup in North America.
This innovative agreement allows media partners to live stream the first ten minutes of every match, alongside access to FIFA’s extensive digital archives.
The collaboration aims to modernize the viewing experience by blending professional broadcasts with creator-led content across the global platform.
The deal provides creators with unparalleled access to tactical footage and behind-the-scenes action to engage a new generation of supporters.
Secretary General Mattias Grafström stated: “This agreement will engage global fans in ways never seen before.”
By unlocking full past matches and iconic moments, the partnership ensures an immersive, multi-angle view of the tournament that reflects the rapidly evolving digital media landscape.