Shirt sales for Arsenal defender Gabriel increased by 350 per cent after the centre-back missed a crucial penalty in his side’s Champions League final defeat on Saturday.
Gabriel, 28, took the final penalty in the shootout, but his effort went over the bar, and Paris Saint-Germain were crowned Champions League winners for the second consecutive season.
However, despite the disappointment for the Brazilian, fans have responded by buying his shirt en masse. The 28-year-old became the top-selling name printed on shirts over the weekend.
At one point, sales of the Brazil international’s shirt doubled those of any other shirt being sold.
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