Is football AI-proof? Why tech investors wanted a slice of the World Cup

• Fifa Reverses World Cup Sale
• Tech Investors Eye Football
• AI-Proof Sports?

Fifa faced fierce opposition, boycott threats, and calls for President Gianni Infantino’s resignation, forcing a U-turn on World Cup sale plans. Tech investors, led by Thrive Eternal, initially sought a minority stake, believing football’s tradition and cultural identity make it “AI-proof” and a growing asset despite AI disruption.