Russian model goes viral as Haaland’s lookalike

VIA REUTERS ON X:

Talk about a winning lookalike game! A Russian model who doesn’t even follow soccer is cashing in on major new brand deals. Why?

Instagram went wild over videos showcasing her uncanny resemblance to Norwegian soccer star Erling Haaland.

A Russian model who never followed soccer has landed new brand deals after videos of her bearing a striking resemblance to Norwegian World Cup star Erling Haaland went viral on Instagram pic.twitter.com/DObkVTNrRN

— Reuters (@Reuters) July 10, 2026

Her viral twin moment completely transformed her career, proving that looking like a sports icon pays off big time!